The worlds only coffee with the optimum level of natural caffeine
The caffeine levels in regular coffee varies massively, anything from 50mg-350mg of caffeine per cup. Developed for sport - TrueStart’s Caffeine Control™ technology enables you to track and customise your natural caffeine levels - so you can lift and sustain your performance.
- Performance benefits of caffeine
- At the right levels, caffeine can help you train harder for longer. There are 3 really well-researched core benefits of caffeine for exercise:
- Improving focus & mental performance
- Increasing physical endurance
- Reducing rate of perceived exertion
A lesser known fact is how caffeine also helps with muscle recovery; by increasing the rate at which your body replenishes muscle glycogen. This means your muscles recover faster, so ideal if you're training day after day.
WHEN SHOULD YOU BOOST YOUR CAFFEINE LEVELS?
Caffeine takes about 45 minutes to fully absorb and has a half life of 5.7 hours. That's why we recommend drinking TrueStart about 30 minutes before training to achieve optimal performance and endurance from the start, keeping yourself topped up as and when required during your session. A cup afterwards will help accelerate recovery of aching muscles, not to mention sort you out for the rest of the day.
WHAT IS THE RIGHT AMOUNT OF CAFFEINE?
Having too little caffeine won’t impact your training at all, whilst most of us are familiar with the adverse side effects of having too much, such as jitters or heart palpitations. That's why it's crucial to track and customise your caffeine intake.
The ‘right’ amount of caffeine varies from person to person. Widely accepted research suggests that 2-3mg per kilogram of body weight is optimal for sports performance and the European Food Safety Authority have recommended no more than 400mg per day for general use. With any other coffee you could easily exceed this without knowing. The beauty of TrueStart is that you know you’re getting 95mg of caffeine per scoop, so you can track and customise your intake based on what works best for you. For example, a 75kg athlete would drink 2 scoops of TrueStart before training to reach the 2-3mg range.
It’s important to remember that the effect of caffeine varies from person to person and individual responses, the politics of sport, and the effects of caffeine on other goals, such as sleep, hydration, and refuelling, also need to be considered.
Our advice is to discover what works best for your body then stick to it. Start off with one scoop of TrueStart Coffee and increase the dose if required, safe in the knowledge that our caffeine level will remain consistent.